Best Time to Send Bulk SMS and Marketing Emails

Timing matters for bulk SMS and marketing email campaigns because it directly affects open rates, engagement, and overall campaign success. Sending messages when your audience is most likely to check their phones or emails increases the chances they’ll read and act on them.

• Increasing Engagement Rates: Messages delivered during peak activity periods get higher open rates, click-through rates, and response rates, keeping your audience interested and connected to your brand.
• Increases Conversion Rates: Well-timed communications catch recipients when they’re most ready to engage, significantly improving the likelihood of clicks, sign-ups, or purchases.
• Maximizing Revenue Per Send: Sending messages at the right time ensures your audience is more likely to see and act on your offers, directly boosting sales and revenue from each campaign.
• Enhances Relevance and Urgency: Messages timed around events, seasons, or promotions feel more relevant. For instance, a timely reminder about a flash sale or appointment helps create urgency and drives immediate action.
• Builds Brand Trust and Positive Experience: Respecting your audience’s time by avoiding inconvenient hours fosters a positive brand perception and trust, encouraging long-term loyalty and repeated interactions.

Despite following all the best practices for sending bulk SMS, if your timing isn’t right, you may not get the desired result. Here’re the best days and times when your messaging campaign can be impactful.

The best time to send bulk SMS to generate the highest revenue is typically between 10:00 AM and 11:30 AM and again from 4:00 PM to 6:30 PM. During these hours, recipients are more active on their phones and more likely to engage with promotional messages.

The general recommended time to send bulk SMS is on weekdays, Tuesday to Thursday, between 10:00 AM and 6:30 PM. During these days and times, people tend to be more responsive and less overwhelmed by messages, resulting in higher customer engagement.

Avoid sending SMS before 8:00 AM or after 8:00 PM, as people may find these messages annoying and often ignore or delete them without reading.

The best time to send marketing emails is between 8:00 AM and 10:00 AM, or 1:00 PM and 3:00 PM.

The best days to send marketing emails are Tuesday, Wednesday, and Thursday. Midweek emails perform better because people are busy catching up on Mondays, while on Fridays, engagement drops as attention shifts toward the upcoming weekend.

The best time to send marketing emails is between 8:00 AM and 10:00 AM, or 1:00 PM and 3:00 PM. During these periods, recipients are more likely to check and engage with their emails, leading to higher open and click-through rates.

To maximize engagement in your email and SMS marketing, understand your audience’s time zones and habits, then time your messages carefully to boost open rates.

Understanding your audience’s time zones helps ensure your messages reach them when they are most likely to engage. Sending campaigns during your customers' local daytime hours increases the chances of your SMS or email being seen and acted upon.

Run A/B tests by sending your campaigns at different times and comparing the results. It helps you to identify when your audience is most responsive, allowing you to customize your timing strategy for maximum impact.

Monitor key metrics such as open rates, click-through rates, and conversion rates regularly. Analyzing this data helps you understand when your audience is most interested and engaged.

Avoiding inconvenient hours(such as early mornings, late nights) reduces the risk of annoying your customers and increases the likelihood of positive engagement.

SMS marketing and email marketing indeed have their own share of differences. But timing is the common factor that’s key for both of them. As we've explored, sending bulk SMS and marketing emails during peak engagement windows can significantly boost open rates, click-throughs, and conversions. However, audience behavior varies, and understanding your specific customer habits remains key to maximizing impact. But understanding the best time is only half the equation—the other half is having the right platform to act on that insight.
 

The optimal time for sending SMS marketing messages is between 11 AM and 4 PM. This timeframe targets lunch breaks or moments of relaxation, boosting the chances of a successful response.

The best email marketing time is between 8 AM and 4 PM, which helps to maximize click-through rates.

To scale your SMS and email campaigns effectively, use segmentation and automation to deliver a personalized experience.

The best 2 days to send marketing emails are typically Tuesday and Thursday.