13 Best Call Tracking Tools for Businesses

CallRail, CallTrackingMetrics, WhatConverts, Invoca, Infinity, Marchex, Salestrail, and Analytic Call Tracking are some of the best call analytics platforms.

CallRail is among the top call tracking platforms designed to help businesses understand exactly which marketing efforts are driving inbound leads. In particular, it connects every call, text, and form submission to its source, helping your teams build effective strategies and get better results. Plus, the platform also makes it easy to maintain consistent call tracking, even during busy hours.
Moreover, CallRail brings AI-driven insights into daily workflows, allowing your business to identify leads faster and improve overall response times. With features that simplify attribution, automate follow-ups, and enhance customer experiences, it supports better decision-making and stronger marketing outcomes.

Key Features

• Accurate Call Attribution: Links calls and texts to specific campaigns.
• AI Call Intelligence: Transcribes phone calls and highlights key insights.
• Flexible Call Routing: Sends callers to the right agent or team.
• Visitor Journey Tracking: Reveals each touchpoint before a lead calls.
• AI Receptionist Support: Handles missed or after-hours calls automatically.

Pricing (Per Month)

• Call Tracking: $50 – includes 5 numbers & 250 minutes
• Call Tracking + Conversation Intelligence: $100 – adds transcripts & keyword insights
• Call Tracking + Form Tracking: $100 – adds form tracking & builder
• Call Tracking Complete: $195 – full forms, transcripts, sentiment & summaries

Pros and Cons

CallTrackingMetrics (CTM) stands among the best unified communications and automation platforms that blend call tracking with powerful contact-center capabilities. Instead of simply reporting where calls originate, CTM offers routing logic, customizable softphones, and workflow automation that streamline how your potential leads move through the pipeline.

With AI tools like AskAI, sentiment analysis, transcriptions, and call scoring, your team can analyze customer behavior, not just the surface-level source data. Additionally, it can easily be integrated with other business tools like CRMs, ad platforms, and analytics tools. As a result, it helps marketers and sales teams of your company to work smarter, respond faster, and drive more revenue with precision.

Key Features

• Easy App Integrations: Connects effortlessly with major platforms like HubSpot, Zoho CRM, and MailChimp.
• Multiple Client Management: Helps agencies to handle each client efficiently.
• Google Ads Syncing: Improves online advertisements by sending data of tracked phone calls to Google Ads.
• Detailed Campaign Reports: Compare performance across channels.

Pricing (Per Month)

• Marketing Lite: $79 – essential attribution & call tracking
• Marketing Pro: $179 – automation, AI insights & forms
• Sales Engage: $329 – advanced sales tools & outbound features
• Enterprise: $1,999 – scalable enterprise features & support

Pros and Cons

WhatConverts is among the leading call tracking and attribution platforms built for marketers and agencies who need clear, revenue-focused insights. It captures calls, forms, chats, and eCommerce leads in one place, giving you full visibility into which campaigns and keywords drive your most valuable customers.

With features like DNI, call recordings, and real-time reporting, WhatConverts turns every call into a measurable return on investment (ROI). Plus, its 1,000+ integrations and streamlined setup make it easy to connect your ads, attribute every lead, and confidently prove what’s working.

Key Features

• Multi-click Attribution: Understand full customer journeys across multiple touchpoints.
• Call Flows & Routing Tools: Use Interactive Voice Response (IVR), geo-routing, and scheduling to streamline inbound calls.
• Automated Spam Blocking: Filters out junk calls for cleaner, more accurate reporting.
• White-label Capabilities: Add custom branding, domains, and reports for agency clients.
• Call Recordings & Transcription: Access detailed call logs with searchable transcripts.

Pricing (Per Month)

For Individual Business:

• Call Tracking: $30 – basic call tracking with usage credit
• Plus: $60 – calls, forms, chats & ad integrations
• Pro: $100 – reporting tools, call flows & Health Insurance Portability and Accountability Act (HIPAA)
• Elite: $160 – advanced attribution & lead intelligence

For Agency:

• Plus: $500 – unlimited accounts with full tracking
• Pro: $800 – builder tools, scheduling & HIPAA
• Elite: $1250 – deep journey insights & attribution

Pros and Cons

Invoca stands out as a revenue-focused call tracking platform built for enterprise brands that rely heavily on high-value phone conversations. In particular, its software helps you understand the financial impact of each call interaction from the first digital touch to the final conversion.
Likewise, Invoca combines deep analytics, performance insights, and AI intelligence to help marketing, sales, and contact center teams work from the same accurate data. Additionally, it helps you uncover profitable calls and identify weak points of interaction. With integrations that plug directly into major ad platforms and martech systems, Invoca ensures your first-party call data improves audience targeting and customer experience (CX) operations.

Key Features

• AI-powered Conversation Analysis: Identifies intent, call outcomes, and quality of potential leads automatically.
• Full Journey Visibility: Connects online activity with phone calls to show the complete customer path.
• Strong Integrations: Sends call data to ad platforms, CRMs, and analytics tools with a simple setup.
• AI Messaging Agent: Handles two-way SMS conversations and links them to the customer journey.

Pricing (Per Month)

• Invoca does not display pricing publicly, so contact their sales team for a quote.

Pros and Cons

Infinity is a call tracking and analytics platform that stands out for its three-stage approach to understanding customer calls: what happens before the call, what is said during the call, and what revenue is generated after the call. As a result, this structure gives you a clearer, step-by-step view of how every phone interaction contributes to your business growth.

Furthermore, Infinity also focuses heavily on conversation intelligence across multiple departments. In particular, sales teams can use custom scorecards to improve closing skills, and contact center managers can track key metrics like First Call Resolution (FCR) and Average Handling Time (AHT). Similarly, compliance teams can automatically detect risk in conversations without listening to hours of recordings.

Key Features

• AI Conversation Analytics: Extracts keywords and behavioral signals from every call without manual review.
• Support for Multiple Teams: Designed to serve different departments with tailored insights and dashboards.
• Paid Ads Tracking: Shows how well your paid ads are performing.

Pricing (Per Month)

• Essentials: £249 ($326.93) – core tracking with 25p per call
• Pro: £349 ($548.22) – advanced tracking with 20p per call
• Enterprise: Custom enterprise package & support

Pros and Cons

Marchex is a conversation intelligence platform designed to help businesses understand the deeper meaning behind customer interactions. In particular, it analyzes both structured data (call outcomes) and unstructured data (the full conversation context). As a result, it helps your team to have a better understanding of customer behavior and helps them make decisions that support marketing, sales, and customer experience goals.

One of the unique features of Marchex is its daily performance snapshots. Each day, you receive clear insights on what worked, what didn’t, and where immediate action is needed. Plus, you also receive high-value alerts to spot new trends or address issues before they become bigger problems.

Key Features

• Industry-specific Insights: Gives tailored recommendations for particular industries.
• “Bring Your Own Conversations” Option: Enables you to upload your own call or chat data for analysis.
• Large Integrations Library: Easily connects with many platforms.

Pricing (Per Month)

• Marchex does not display pricing publicly, so contact their sales team for a quote.

Pros and Cons

Salestrail is a mobile-first call tracking tool built specifically for sales teams who rely on their smartphones. Unlike many call tracking platforms that require voice over IP (VoIP) systems with complicated setups, Salestrail works directly with SIM and WhatsApp-based calls. Plus, it offers clear dashboards, records calls (where allowed), and gives your teams accurate reports on call times, activity levels, and follow-up needs.

Additionally, every call, whether it’s incoming, outgoing, or missed, gets sent straight into your CRM without any manual work required. This gives you complete visibility into team performance without the time-consuming data entry.

Key Features

• Simple Performance Dashboard: View all call activity in one place.
• Reports & Analytics: Compare call trends over different periods.
• Fast 4-step Onboarding: Set up teams quickly with simple steps.
• Global Customer Base: Used by clients across 60+ countries.
• API & Webhooks Support: Build custom data flows with ease.

Pricing (Per Month)

• Essential Plan: $8/user – SIM & WhatsApp call tracking
• Custom Plan: Quote-based – tailored features & onboarding

Add-ons:

• Call Recording: +$3/user – record SIM & WhatsApp calls
• CRM Integration: +$7/user – sync call data with major CRMs

Pros and Cons

Analytic Call Tracking, one of the best inbound call tracking tools, is built to provide clarity around which campaigns are generating phone calls. In particular, the platform focuses on tracking, categorizing, and organizing inbound communication. Plus, its system enables your teams to log calls with custom tags, assign dispositions, and review basic analytics tied to campaign performance.

The tool also offers browser-based texting, allowing your teams to manage SMS and MMS from the same platform without relying on separate applications. So, it is a useful tool if your team needs to communicate with leads while keeping personal numbers separate.

Key Features

• Exportable Call Reports: Generate structured call reports that can be exported in Excel, CSV, or PDF formats.
• Call Blacklist Control: Block spam or unwanted callers to maintain cleaner call data.
• Call Whisper Messages: Play pre-call notifications to agents before they answer.
• Rotating Call Routing: Distribute inbound calls across multiple numbers or agents.

Pricing (Per Month)

• Starter Plan: $29 – basic call tracking with core features
• Pro Plan: $79 – advanced tracking with DNI & reporting
• Agency Plan: $199 – white-label, client billing & automation

Pros and Cons

Ringba stands with top call tracking platforms built for marketers, pay-per-call businesses, and teams handling high call volumes. It offers tools to monitor performance, analyze traffic sources, and modify routing in real time. Plus, the system is suited for both agencies and enterprises that require operational control and visibility across campaigns.

It also emphasizes flexibility, where you can set routing rules, cap limits, or partner preferences to manage call distribution efficiently. As a result, your teams can adjust campaigns quickly and allocate calls to agents based on performance or availability.

Key Features

• Instant Data Filtering: Inspect call data immediately using live filtering and grouping tools.
• Dynamic Reporting Views: Create custom reports using adjustable metrics and sorting options.
• Real-time Campaign Monitoring: Observe active campaigns as the data updates automatically.

Pricing (Per Month)

• Business: $147 – core call tracking with usage rates
• Professional: $297 – adds white-label, routing & extras
• Enterprise: Custom pricing – tailored package with advanced features

Pros and Cons

Convirza is a software that provides call tracking and conversation analysis to help businesses understand how calls contribute to marketing, sales, and customer interactions. In fact, it enables call playback, tagging, and targeted feedback to help improve call handling techniques. Consequently, this allows teams to identify patterns rather than review every call manually. This further helps you to evaluate agent performance with context taken directly from conversations.

The platform also offers customizable phone numbers, including vanity and toll-free number options tailored to specific campaigns or industries. Plus, these numbers can be deployed quickly and tied to specific tracking strategies.

Key Features

• Missed Opportunity Detection: Highlights call interactions that may have resulted in lost leads or revenue.
• Call-based Training Support: Uses tagging and playback to pinpoint weak areas of the agents.
• Percentage Routing: Distribute calls proportionally across agents or destinations.
• Real-time Staffing Insight: Use peak-time data to support scheduling and resource allocation.

Pricing (Per Month)

• Starter: $29 – basic tracking with pay-per-minute usage
• Agency: $149 – lower usage rates with white-labeling
• Enterprise: Custom – scalable pricing tailored to needs

Pros and Cons

Phonexa is a performance marketing software that includes a call tracking system designed to connect inbound calls with their originating campaigns, channels, and partners. Alongside call tracking, the platform supports lead distribution, click monitoring, email and SMS outreach, and user behavior analytics. In particular, these functions operate within a single ecosystem, helping teams review campaign effectiveness without shifting between multiple reporting tools.

Plus, the data from different sources can be combined to create broader visibility across the lead lifecycle. The platform also offers operational tools suited for businesses that work with multiple partners or networks. For instance, campaign-level accounting, suppression list management, and integration support for CRMs and analytics platforms.

Key Features

• AI Call Agents: Support conversational tasks and manage routine interactions.
• Lead Distribution Framework: Route incoming leads across sales teams or external partners.
• User Behavior Recording: Track web activity and conversion patterns alongside call data.

Pricing (Per Month)

• Lite: $250 – core tracking suite with usage fees
  • One-time Setup Fee: $500
• Premium: $500 – expanded suite with advanced tools
  • One-time Setup Fee: $1,000
• Enterprise: $1,000 – full platform access with higher limits
  • One-time Setup Fee: $2,000
• Custom: Custom pricing – tailored configuration & usage-based pricing
  • One-time Setup Fee: Custom

Pros and Cons

Nimbata is one of the top call tracking software designed to highlight how conversations influence pipeline movement rather than just tracking where calls originate. In fact, it captures behavioral context during calls and organizes data according to trends in engagement, interest levels, and intent. As a result, it helps your teams recognize shifts in demand and detect early signals of buying behavior more effectively.
The platform also supports post-call automation through rule-based triggers. Here, you can activate workflows, transfer data, or initiate follow-up actions automatically once a call ends, without writing scripts or downloading additional tools. This allows specific teams to act on call outcomes accordingly, reducing manual work.

Key Features

• Configurable Dashboards: Display metrics relevant to specific teams or campaign goals.
• Multi-language Transcription: Can transcribe calls in over 100 languages.
• Real-time CRM Updates: Push call outcomes instantly into connected CRMs without delays.

Pricing (Per Month)

• Entry: Free – starter call tracking bundle
• Pro: $39 – basic call flows, Google Analytics tracking & notifications
• Marketing: $89 – forms, CRM integrations & add-on workflows
• Agency: $149 – advanced flows, geo-routing & API access

Pros and Cons

iovox is a call tracking platform that extends tracking beyond traditional voice interactions. Alongside basic call tracking features, it offers a unique feature to turn conversations into searchable text supported by keyword detection and transcription tools. As a result, your teams can locate past calls using terms used in those conversations.

The platform also offers you to set conditional routing or actions based on caller behavior, time of day, or interaction type. Here, these rules operate without scripts and can be adjusted for short-term campaigns or ongoing operational needs.

Key Features

• Selective Call Sharing: Share individual calls for team review without exporting files.
• Call Interaction Benchmarking: Compare toll-free vs. local numbers to detect performance gaps.
• Notification-based Call Tracking: Send call alerts or updates to relevant team members automatically.
• Multi-channel Mapping: Track SMS, email, and chat alongside calls when needed.

Pricing (Per Month)

• Professional: $500 – includes basic features like call rules, missed call alerts, and so on
• Enterprise: $2,000 – advanced features like live appointment booking, dynamic number insertion, and strong Integrations

Pros and Cons

When choosing a call tracking software, focus on essential functions, ease of navigation, and the ability to expand as your business grows. Also consider pricing transparency, responsive support, options to tailor the system to your workflow, and strong data protection standards.

• Core Features: Look for essential capabilities like call recording, call analytics, multi-channel attribution, visitor tracking, and CRM integrations. This is because strong core features ensure you capture accurate insights from every customer interaction.
• Ease of Use: Choose a platform with an intuitive dashboard, simple setup, and minimal learning curve. As a result, your team can adopt the tool quickly and reduce time spent on training.
• Scalability: Your call tracking tool should grow with your business, handling higher call volumes, multiple campaigns, and additional users. Plus, scalable platforms also prevent migration issues.
• Pricing: Evaluate pricing based on your usage needs, including call volume, tracking numbers, and advanced features. Also, make sure there are no hidden charges and that the plan provides good value for your budget.
• Customer Support: Reliable, responsive support is crucial, especially when issues affect campaign tracking or routing. Therefore, look for providers offering 24/7 assistance, live chat, documentation, and onboarding help.
• Customization: A customizable platform lets you tailor call flows, reports, dashboards, and integrations to your workflow. Consequently, this flexibility ensures the software aligns perfectly with your marketing and sales processes.
• Security and Compliance: Ensure the tool follows standards like GDPR, HIPAA, or PCI compliance, depending on your business. This way, you safeguard customer data and reduce legal risks.

Call tracking has become crucial for industries like healthcare, real estate, finance, automotive, and service-based businesses, where phone calls directly influence revenue. Now, with the ability to attribute calls to campaigns, analyze conversation quality, and monitor team performance, call tracking ensures every interaction contributes to more intelligent business decisions.

However, deep analytics and complex features like AI insights, routing workflows, and customizable dashboards can be overwhelming if you only need basic tracking and visibility. So, choosing a solution aligned with your business size and operational needs is essential to avoid overpaying for features you’ll rarely use.