Identify the Reason for Call with AI Call Purpose
Understand why every customer is calling with Calilio’s call purpose detection. Our AI-powered business phone system automatically identifies and records the reason for each call, while supervisors and managers can review call purposes later.

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How to Access AI Reports with Reasons for Calls on Calilio?
Calilio makes it easy for supervisors and managers to access, review, and categorize the reasons for calls directly from AI call analytics.
Get StartedStep 1
Sign up and create a Calilio account to access the dashboard.
Step 2
Purchase or port your existing phone number.
Step 3
Go to Settings > My Numbers and select the number.
Step 4
Scroll down and toggle on Auto Transcription.
Step 5
Calilio transcribes the agent calls to text and generates AI reports.
Step 6
Admin clicks AI Call Analytics to access AI call reports.
Step 7
Scroll down to Reason for Call to see the reports with the call purpose.
What Does the Reason For the Call Mean in a Business Phone System?
The reason for the call refers to the primary purpose or intent behind a customer’s conversation—whether it’s a sales inquiry, a support request, or a billing issue. Instead of relying on agents to manually document why a customer called, Calilio’s AI automatically detects and records the call purpose.

How Does Calilio’s AI Detect the Reason For a Call?
Calilio automatically tracks the reason for every call and includes it in your AI call reports. Our AI-powered cloud phone system uses natural language processing (NLP) to detect caller intent, categorize calls, and present this data in the callbox and AI call analytics. Supervisors and managers can later review and refine categorized reasons for deeper insights.
- Call Ends: Every inbound and outbound call is securely recorded and logged in Calilio.
- AI Processing: Calilio’s AI analyzes the transcript and detects the reason for the call.
- Callbox Access: The detected call purpose is available on the callbox alongside the call recording, transcript, and summary.
- AI Dashboard: Supervisors can track reasons in the Reason for Calls, and filter them with call outcomes, sentiment and more in the AI call analytics.
- Advanced Reports: Managers can categorize calls by agent, team, or call resolution for detailed analytics and performance reviews.

Who Can Use Calilio for Call Purpose Detection?
Integrate Calilio with Your CRM and Business Tools
Calilio seamlessly connects with your existing workflows, ensuring every customer interaction is tracked and actionable. By syncing call reasons with CRMs, ticketing systems, and analytics tools, your team gains a complete picture of why customers reach out.
Zapier
Automation
Pipedrive
CRM
Pabbly Connect
Automation
LeadHeed
CRM
HubSpot
CRM
Salesforce
CRM
Mailchimp
Marketing
Krispchat
Sales Automation
Zendesk
Helpdesk
Request Integration
Best Practices for Call Purpose Detection
Businesses should identify reasons for calls across all numbers, review insights regularly, and align categorized reasons with their workflows.
Do’s
Identify call purpose on all active business numbers to capture every customer intent automatically.
Review AI reports regularly to track top call reasons and identify trends.
Cross-check critical calls with transcripts and recordings to confirm accuracy.
Use categorized reasons in agent training to improve scripts and response quality.
Dont’s
Don’t rely only on reasons without reviewing summaries and outcomes for the full context.
Don’t leave reports unused; assign teams to act on call insights.
Don’t overlook updates—refine call categories in Advanced Reports for accuracy.
Don’t treat all reasons the same—prioritize urgent or high-value customer needs.
Calilio’s Pricing Plans for AI Call Reports
Calilio provides AI-powered call reports across its flexible VoIP pricing plans — starting from $15 per month, so businesses of every size can understand customer intent with ease.
Enterprise Plan
Custom
Everything in the Premium Plan, plus:
- Queue Call BackComing Soon
- All Call Strategy Features
- Dedicated Account Manager
- Phone and WhatsApp Support
Frequently asked questions
What is the purpose of call monitoring?
Call monitoring allows supervisors to listen to and evaluate calls for training and quality assurance. When paired with call purpose detection, managers not only hear conversations but also understand why customers called.
Can businesses customize call reasons?
Is call purpose detection accurate?
How does identifying the reason for calls improve customer service?
Can call purpose data be synced with CRM?

Still have questions?
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