Call Purpose

Identify the Reason for Call with AI Call Purpose

Understand why every customer is calling with Calilio’s call purpose detection. Our AI-powered business phone system automatically identifies and records the reason for each call, while supervisors and managers can review call purposes later.

Instantly detect caller intent with call purpose tagging.
Categorize calls by reason for smarter reporting.
Review call purposes from the callbox and AI Dashboard.
call analytics dashboard interface showing call categories, volumes, and resolution insights

Telephony Partner of 1000+ Businesses Worldwide

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Get Virtual Phone Numbers with Call Purpose Detection

Get virtual phone numbers (local, mobile, or toll-free) from 100+ countries. Calilio automatically identifies the reason behind each call and stores it in the cloud for your team to review and categorize anytime.
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Some Numbers May Require Proof Of ID And Address Registration According To Local Laws.

Some Phone Numbers May Not Be Available Through This Search, As They Are Not Generally Offered To Customers. These Numbers Are Available On Order Request. Please Contact Support To Request Them.

Also, you can port your existing number to Calilio, and use the number for outbound calling —Port Your Number Now!

How to Access AI Reports with Reasons for Calls on Calilio?

Calilio makes it easy for supervisors and managers to access, review, and categorize the reasons for calls directly from AI call analytics.

Step 1

Sign up and create a Calilio account to access the dashboard.

Step 2

Purchase or port your existing phone number.

Step 3

Go to Settings > My Numbers and select the number. 

Step 4

Scroll down and toggle on Auto Transcription.

Step 5

Calilio transcribes the agent calls to text and generates AI reports.

Step 6

Admin clicks AI Call Analytics to access AI call reports.

Step 7

Scroll down to Reason for Call to see the reports with the call purpose.

icon of call recording

Call Recording

Securely record every call and store it with transcripts and reasons. Supervisors can replay recordings anytime to verify AI-detected call purposes and improve accuracy.

icon of ai call report

AI Call Reports

Every call generates an AI-powered report with a transcript, summary, sentiment, conclusion, and reason for the call.

AI Call Transcription

AI Call Summary

Call Conclusion

Sentiment Analysis

icon of voicemail transcription

Voicemail Transcription

Convert voicemails into text with AI-powered transcription. Even missed calls are captured with a call purpose and summary, ensuring no customer intent goes unnoticed.

voicemail transcription dashboard showing ai generated text summaries and call purposes

What Does the Reason For the Call Mean in a Business Phone System?

The reason for the call refers to the primary purpose or intent behind a customer’s conversation—whether it’s a sales inquiry, a support request, or a billing issue. Instead of relying on agents to manually document why a customer called, Calilio’s AI automatically detects and records the call purpose.

understanding reason for the call in business phone system

How Does Calilio’s AI Detect the Reason For a Call?

Calilio automatically tracks the reason for every call and includes it in your AI call reports. Our AI-powered cloud phone system uses natural language processing (NLP) to detect caller intent, categorize calls, and present this data in the callbox and AI call analytics. Supervisors and managers can later review and refine categorized reasons for deeper insights.

  1. Call Ends: Every inbound and outbound call is securely recorded and logged in Calilio.
  2. AI Processing: Calilio’s AI analyzes the transcript and detects the reason for the call.
  3. Callbox Access: The detected call purpose is available on the callbox alongside the call recording, transcript, and summary.
  4. AI Dashboard: Supervisors can track reasons in the Reason for Calls, and filter them with call outcomes, sentiment and more in the AI call analytics.
  5. Advanced Reports: Managers can categorize calls by agent, team, or call resolution for detailed analytics and performance reviews.

ai dashboard showing how calilio detects call reasons and summarizes customer intent

Integrate Calilio with Your CRM and Business Tools

Calilio seamlessly connects with your existing workflows, ensuring every customer interaction is tracked and actionable. By syncing call reasons with CRMs, ticketing systems, and analytics tools, your team gains a complete picture of why customers reach out.

Zapier

Automation

Pipedrive

CRM

Pabbly Connect

Automation

LeadHeed

CRM

HubSpot

CRM

Salesforce

CRM

Mailchimp

Marketing

Krispchat

Sales Automation

Zendesk

Helpdesk

Request Integration

View all Integration
Keep in Mind

Best Practices for Call Purpose Detection

Businesses should identify reasons for calls across all numbers, review insights regularly, and align categorized reasons with their workflows.

Do’s

Identify call purpose on all active business numbers to capture every customer intent automatically.

Review AI reports regularly to track top call reasons and identify trends.

Cross-check critical calls with transcripts and recordings to confirm accuracy.

Use categorized reasons in agent training to improve scripts and response quality.

Dont’s

Don’t rely only on reasons without reviewing summaries and outcomes for the full context.

Don’t leave reports unused; assign teams to act on call insights.

Don’t overlook updates—refine call categories in Advanced Reports for accuracy.

Don’t treat all reasons the same—prioritize urgent or high-value customer needs.

Select Plan

Calilio’s Pricing Plans for AI Call Reports

Calilio provides AI-powered call reports across its flexible VoIP pricing plans — starting from $15 per month, so businesses of every size can understand customer intent with ease.

save 20% on Annual Plan

Standard Plan

$12
Per user/per month

$15 Save 20%
Ideal for solopreneurs, startups and small businesses venturing into affordable VoIP service.

Get Started with:

  • User Limit: 10
  • Free 1 Local Number
    US or Canada
  • Call Recordings and Storage
    Optional
  • Basic Realtime Dashboard

Premium Plan

$28
Per user/per month

$35 Save 20%
Leverage growing businesses and call centers with cost-effective VoIP solutions.

Everything in the Standard Plan, plus:

  • All Standard Plan Features
  • Unlimited Users
  • Advance Reporting
    Coming Soon
  • Live Call Monitoring
  • Detailed Realtime Dashboard

Enterprise Plan

Custom

Comprehensive VoIP plan for unmatched communication solutions for large businesses and enterprises.

Everything in the Premium Plan, plus:

  • Queue Call Back
    Coming Soon
  • All Call Strategy Features
  • Dedicated Account Manager
  • Phone and WhatsApp Support
Note: Your subscription only covers the plan and includes a complimentary $1 credit. Once this credit is used, you must load your wallet to make or receive calls/SMS. Phone numbers are billed separately. Please refer to the call and SMS rates for incoming and outgoing charges.
Q&A

Frequently asked questions

What is the purpose of call monitoring?

Call monitoring allows supervisors to listen to and evaluate calls for training and quality assurance. When paired with call purpose detection, managers not only hear conversations but also understand why customers called.

Can businesses customize call reasons?

Is call purpose detection accurate?

How does identifying the reason for calls improve customer service?

Can call purpose data be synced with CRM?

Still have questions?

Can’t find the answer you’re looking for? Please chat with our friendly team.

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