Guidelines

SAUDI ARABIA SAUDI ARABIA Flag

Locale Summary

Locale name

SAUDI ARABIA

ISO code
The International Organization for Standardization two character representation for the given locale.
SA
RegionMiddle East & Africa
Mobile country code
A three digit code associated with the given locale and used in conjunction with a Mobile Network Code to uniquely identify mobile networks.
420
Dialing code
The dialing prefix used to establish a call or send an SMS from one locale to the given locale.
+966

Guidelines

Two-way SMS supported
Whether Calilio supports two-way SMS in the given locale.
No
Number portability available
Whether number portability is available in the given locale.
Yes
Calilio concatenated message support
Concatenation refers to the capability of splitting a message that is too long to be sent in one SMS into smaller pieces and then joining the pieces at the receiving end so that the receiver sees the message as one.
Yes*
For certain sender ID types this may not be supported. Where messages are split and rejoined may vary based on character encoding.
Message length
How many characters can be sent given a particular message encoding before the message will be split into concatenated segments.
160 Characters
Calilio MMS support
Multimedia Messaging Service (MMS) provides a standards-based means to send pictures and video to mobile phones.
Converted to SMS with embedded URL
Sending SMS to landline numbers
How Calilio handles an SMS message destined for landline telephone number.
You cannot send SMS to a landline destination number: the Calilio REST API will throw a 400 response with error code 21614, the message will not appear in the logs, and the account will not be charged.
Compliance considerations
Calilio strongly encourages customers to review proposed use cases with qualified legal counsel to make sure that they comply with all applicable laws. This table lists some general best practices.

Saudi Arabian networks have implemented strong filtering that blocks messages coming from Numeric Sender IDs, messages that contain objectionable content, and messages that contain URLs. Messages sent with identical content to a recent message will also be blocked. To avoid the possibility of messages to users in Saudi Arabia being blocked, be sure to pre-register your Alphanumeric Sender IDs. Promotional messages should only be sent between 09:00am and 08:00pm local time. Messages sent to mobile numbers registered in the DND list will be filtered.

Sending gambling, adult content, money/loan, political, religious, controlled substance, cannabis, and alcohol related content is strictly prohibited. Messages containing WhatsApp/LINE chat links, and phone number in body are not allowed.

Calilio is unable to register Sender IDs on behalf of domestic brands based in Saudi Arabia or Qatar because of a new regulation that prohibits the re-selling of domestic traffic.

Calilio strongly encourages customers to review proposed use cases with qualified legal counsel to make sure that they comply with all applicable laws.

The following are some general best practices:

  1. Get opt-in consent from each end user before sending any communication to them, particular for marketing or other non-essential communications.
  2. Only communicate during an end user's daytime hours unless it is urgent.
  3. SMS campaigns should support HELP/STOP messages, and similar messages, in the end user's local language.
  4. Do not contact end users on do-not-call or do-not-disturb registries.

Phone Numbers & Sender ID ( Alphanumeric)

 

International Pre-registration

Domestic Pre-registration

Dynamic

Operator network capability
Whether mobile operators in the given country support the feature.
RequiredSupportedNot Supported
Calilio supported
Whether Calilio supports the feature for the given country.
SupportedNot Supported

Not Supported

Sender ID preserved
In some countries sender IDs for certain sender types are not preserved and are changed for compliance and/or deliverability reasons. In these countries mobile subscribers will see a different ‘from sender ID’ than the one sent by you.
YesN/ANo
Provisioning time
Provisioning is the process of getting the sender ID approved and registered with mobile networks (depending on country requirements). Provisioning time is how long this process takes in the given country.
2 weeksN/AN/A
UCS-2 supportSupportedN/AN/A
Use case restrictionsStarting from April of 2024, the network MOBILY has stopped supporting Promotional Sender ID Registration.
Calilio will continue supporting this type of Registration only for the rest Saudi Arabian networks.

If you use Alphanumeric Sender IDs for promotional purposes such as advertising or marketing, you must affix -AD to the Sender ID. For example, Calilio-AD instead of just Calilio.

If you use an existing Alphanumeric Sender ID for transactional purposes, but choose to use it for promotional purposes too, then you have to register another Account SID and register a new Sender ID which will be dedicated to promotional traffic only. You must also affix -AD to the Sender ID: for example, Calilio-AD instead of just Calilio. 
Shortened URLs, adult content, and gambling or virtual gambling content is prohibited. Messages containing such content will be blocked, and the account may be blacklisted.

Due to limitations related to the local infrastructure we suggest our clients to use UCS2 encoding when submitting messages containing the EURO symbol "€"
Calilio is unable to register Sender IDs on behalf of domestic brands in Saudi Arabia or Qatar due to a new regulation that prohibits the re-selling of domestic traffic.N/A
Best practicesURLs in the message content must first be allowlisted. Sending messages with URLs without adding them to an allowlist may result in delivery failure.

If the requested Sender ID is different to the name of or not affiliated with the company requesting the Sender ID, you must submit documentation that proves the company is allowed to use the Sender ID’s brand name.

For example, Calilio owns the brand ‘Authy’. When Calilio submits a registration request for Authy, it needs to provide a document which proves that Calilio owns the rights to use the Authy brand name.
N/ACalilio requires customers to use a registered Alpha Sender ID in Saudi Arabia.

Long codes and short codes

 

Long code domestic

Long code international

Short code

Operator network capability
Whether mobile operators in the given country support the feature.
Not SupportedNot SupportedNot Supported
Calilio supported
Whether Calilio supports the feature for the given country.
Not SupportedNot Supported

Not Supported

Sender ID preserved
In some countries sender IDs for certain sender types are not preserved and are changed for compliance and/or deliverability reasons. In these countries mobile subscribers will see a different ‘from sender ID’ than the one sent by you.
N/ANo---

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