1. Introduction

At Calilio, we provide a seamless messaging platform that allows users to send and receive messages across various devices laptops, smartphones, desktops, and IP-enabled phones. Our system is designed to offer flexibility and control, letting users tailor the messaging experience according to their needs.

We aim to ensure a smooth, secure, and compliant messaging environment free from confusion, redundancy, and misuse. To that end, we engage with our customers, consider their feedback, and continuously improve the platform.

This Messaging Policy outlines the responsibilities and expectations for all messaging activities conducted through Calilio. It includes requirements regarding consent, content restrictions, opt-out mechanisms, sender identification, frequency management, and regulatory compliance.

2. General Terms of Messaging

2.1 By subscribing to Calilio, you agree to use our platform responsibly, lawfully, and respectfully.

2.2 You may contact our support team at support@calilio.com for assistance or clarification.

2.3 All messaging SMS, MMS, in-app, promotional, transactional, or advertising is considered Application-to-Person (A2P) and subject to this policy.

2.4 This policy applies regardless of phone number type (local, international, or toll-free) or use case.

2.5 Key areas covered under this policy:

2.5.1 User consent and opt-in
2.5.2 Opt-out or withdrawal of consent
2.5.3 Sender identification
2.5.4 Platform usage guidelines
2.5.5 Evasion and circumvention prevention
2.5.6 Policy enforcement and administration

2.6 Messaging is limited to 10 SMS per day for unverified users. Verified users with A2P 10DLC registration (for the US and Canada) can send messages without such limits.

2.7 Messaging and data charges apply as per company policy.

3. Consent and Opt-In Requirements

3.1 User consent must be freely given, informed, specific, and unambiguous.

3.2 Consent cannot be obtained through coercion, deception, or manipulation.

3.3 Customers must maintain a verifiable record of consent (e.g., signed forms, digital logs, timestamps).

3.4 Consent is campaign-specific. It cannot be reused to promote other products, services, or brands.

3.5 If no communication occurs within a reasonable time after consent is obtained, renewed consent is required.

3.6 Even after opting out, original consent records must be retained in accordance with applicable legal and industry standards.

4. Alternative Consent Conditions

In specific cases, alternative consent may apply:

4.1 User-Initiated Contact:

If an individual initiates communication (e.g., asking for store hours), you may respond within the context of that interaction. Additional messaging requires renewed consent.

4.2 Previous Relationship-Based Messaging:

If a user has previously interacted with you (e.g., placing an order, scheduling an appointment), you may send informational, non-promotional updates such as:

Appointment reminders
Service updates
Payment confirmations
Pickup/delivery coordination

Promotional or marketing messages are not permitted under this condition.

5. Message Frequency and Subscription Controls

5.1 If you plan to send recurring messages, clearly state the message frequency and provide a standard opt-out option (e.g., “Reply STOP to unsubscribe”).

5.2 Allow users to define their preferred message frequency (e.g., daily, weekly, alerts-only).

5.3 Avoid over-communicating to reduce opt-outs and maintain user satisfaction.

6. Sender Identification

6.1 Always identify yourself as the sender in your initial and subsequent messages, except during a continuous conversation where context is clear.

7. Prohibited Messaging Content

The following content is strictly forbidden across Calilio’s messaging services:

7.1 Pornography, explicit adult content, or harassment.

7.2 Fraud, phishing, impersonation, or disinformation campaigns.

7.3 Transmission of malware, viruses, or harmful software.

7.4 Promotion of illegal substances, weapons, CBD, sedatives, or vapes.

7.5 Discussions of sexual violence, prescription medications (without license), gambling, adult services, or explosive materials.

7.6 Financial content promoting payday loans, debt relief, credit repair, or cryptocurrency (based on jurisdictional laws).

7.7 Hate speech, discriminatory remarks, or predatory messaging

7.8 Sale or distribution of user information without consent.

7.9 Attempts to bypass content filters or detection systems.

8. Restricted SMS/MMS Use Cases

The following categories are forbidden or restricted in SMS/MMS communications, especially in the US and Canada:

Categories	Examples
Financially Hazardous	The call was successfully connected and ended normally, or was disconnectedPayday loans, fast lending, auto/mortgage financing, crypto promotions
Debt & Credit Repair	Third-party collection, debt forgiveness, credit restoration services
Prescription Medications	Drugs that require a prescription or cannot be sold over-the-counter
Gambling	Casino apps, betting platforms
S.H.A.F.T. Content	Sex, Hate, Alcohol, Firearms, Tobacco

Note: CBD, cannabis, and fireworks are restricted across most US and Canadian carriers.

9. Country-Specific Messaging Rules

9.1 All messages must comply with the legal, cultural, and regulatory requirements of the recipient’s country.

9.2 Review Calilio’s Country-Specific Messaging Guidelines before sending international messages.

9.3 Avoid content that violates community, legal, or ethical standards in the recipient’s jurisdiction.s.

10. Age and Geographic Gating

10.1 You must ensure compliance with regional age restrictions and geographic regulations.

10.2 Avoid sending messages to individuals under the age of consent in their region.

10.3 Implement technical safeguards to demonstrate adherence to gating requirements.

11. Mobile Number Confidentiality Policy

11.1 We do not share users’ phone numbers or contact data with third parties without prior, explicit consent.

11.2 Exceptions apply only when required by law, court orders, or competent authorities.

11.3 Users may opt out of data sharing via request, subject to regulatory obligations.

12. Messaging Violation Detection & Circumvention Prevention

12.1 We prohibit all attempts to bypass detection systems, including:

Deliberate misspellings
Non-standard phrasing
Use of multiple numbers (snowshoeing) to avoid detection

12.2 We also discourage:

Sharing personal phone numbers with unauthorized third parties
Circumventing Calilio’s Acceptable Use or Messaging Policies

13. Enforcement and Violations

13.1 Calilio cooperates with customers in good faith to resolve accidental violations.

13.2 In cases of repeated or significant breaches, we reserve the right to suspend or terminate platform access.

13.3 Enforcement measures include thorough investigations, risk assessments, and system security evaluations.

14. Opt-Out Protocols

14.1 All initial communications must include clear opt-out instructions, such as:

“Reply STOP to unsubscribe.”

Other accepted keywords: UNSUBSCRIBE, CANCEL, END, QUIT, STOPALL.

14.2 When a recipient opts out:

Their decision must be honored immediately.
You must not send any future messages unless new consent is obtained.

Calilio’s Messaging Policy

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