What Are the 7 Cs of Effective Communication? Dos & Don’ts


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Communication is essential for sharing ideas and feelings in personal and business interactions. It’s the key to transmitting information through verbal, nonverbal, or written methods. Effective communication, regardless of the method, is crucial for success.

Good communication makes your message clear and impactful, while poor communication can confuse and lead to misunderstandings. The 7 Cs of communication are principles that ensure your spoken and written messages are effective. Practicing these principles in business communication makes your messages more influential and understandable.

Importance of 7 Cs of Communication

The 7 Cs of communication help you achieve effective and meaningful communication. They guide you on how to interact with people impactfully. Implementing these communication rules helps you build good connections and maintain your reputation.

Understanding the 7 Cs of effective communication helps you with your verbal and written communication methods while maintaining the tone of your message. It is beneficial for both interpersonal and business communication.

What Are the 7 Cs of Effective Communication?

The 7 Cs of effective communication are Concise, Complete, Coherent, Clear, Courteous, Concrete, and Correct. These principles make your ideas more impactful and practical, leading to understandable and effective communication.

It can be complicated to improve your communication skills without exercising the principles of the 7 Cs. Once you practice them, you will see the differences and recognize their importance.

7 Cs of Effective Communication

1. Concise

The longer your message is, the harder it can be for the audience to remember. It’s easy for people to lose attention when your message is long and includes a draggy explanation. Your message must be brief and to the point - get to the end of your message quickly. Being concise is one of the most effective 7cs of communication. Avoid repetitions of the information. It saves your time while keeping your audiences engaged.

Don’t: Drag on and use unnecessary words.

Bad Example: “In order to possibly determine the outcome of the situation that we’re currently looking at, we might need more data.”

Do: Get straight to the point.

Good Example: “We need more data to determine the outcome.”

2. Complete

Providing answers to your listeners with logic, fact, and relevancy is crucial in any form of communication. You must provide complete information in your message without missing the major points. It makes your content more understandable as you provide details on what you’re saying. Moreover, it ensures that you do not leave any questions in the receiver’s mind or leave them wondering.

Don’t: Leave out crucial details or information.

Bad Example: “Send me the files.”

Do: Provide all necessary details.

Good Example: “Please send me the sales report files for March by the end of the day.”

3. Coherent

Keeping your message related to the audience can aid influential communication. Structuring your message to suit your audience is a great way to keep your audience engaged throughout the conversation. You must acknowledge the background of your audience to structure your message coherently. Additionally, explain your message in an organized order to help readers understand the intended message properly. Make sure the points of your message are logical and connected.

Don’t: Jump from topic to topic without a clear connection.

Bad Example: “Our sales increased last month. Did you see the new coffee machine in the pantry? We should target the Asian market next.”

Do: Ensure your message flows logically.

Good Example: “Our sales increased last month, especially in the Asian region. We should continue targeting the Asian market.”

4. Clear

Clarity is one of the most essential 7 Cs for effective communication. Your message should be easily understandable and clear to your audience. Make your perception of communication clear, as you can’t make your audience understand unless you are clear on the message. Only you can carry clear ideas with relevant meanings in messages. While carrying your ideas forward, put them straight, using simple language to bring clarity to your speech or message.

Don’t: Use jargon or complicated words without explaining them.

Bad Example: “The ROI of our latest PPC campaign has surpassed our KPIs.”

Do: Make sure your message is easily understood.

Good Example: “The return on investment (ROI) of our latest pay-per-click (PPC) campaign has exceeded our key performance indicators (KPIs).”

5. Courteous

Being courteous is another fundamental principle of the 7 Cs of communication. Be open and honest with the audience while communicating. You must be polite and respectful to your listeners. This doesn’t mean using only formal language and polite words. The use of informal language is okay, especially during casual communication. However, there must be a respectful attitude in communication. Even if it’s not good news, it’s important to communicate positively and transparently. There should be no hidden insults in your message.

Don’t: Be blunt or insensitive.

Bad Example: “Your report was wrong.”

Do: Use polite and respectful language.

Good Example: “I think there might be some inaccuracies in the report. Let's review it together.”

6. Concrete

Concrete means being confident and very focused on your information. You must ensure that your message is trustworthy. Keep your message straight and meaningful by supporting it with factual data and figures. Concreteness can be significant for businesses and is considered one of the most essential 7 Cs of communication. You must include concrete details in your message in business communication. However, it is also important not to include too many of them to avoid confusion. The details must be specific to your message. 

Don’t: Be vague or ambiguous.

Bad Example: “We had good sales last year.”

Do: Use specific details and facts.

Good Example: “Our sales increased by 20% last year, resulting in an additional $50,000 in revenue.”

7. Correct

Correctness plays a crucial role in ensuring effective communication. Your audience can only understand your intended message if you ensure correctness. Your message must be correct both grammatically and technically. Your ideas and information must be error-free and based on facts and reality. They must not contain any inaccurate or false information. Errors, misstatements, and lies lead to ineffective communication- they can result in loss of confidence and trust issues.

Don’t: Use incorrect grammar or misinformation.

Bad Example: “There sales last month was good.”

Do: Ensure your message is grammatically and factually accurate.

Good Example: “Their sales last month were impressive.”


Understanding the 7 Cs of effective communication enhances clarity and makes your interactions more impactful across all areas, including business and education. When you apply these principles, you can improve efficiency and strengthen your communication skills.

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Frequently Asked Questions

What Are the 7 Cs of Communication?

The 7 Cs of communication refer to seven essential principles that enhance the clarity and impact of communication. They are: Concise, Complete, Coherent, Clear, Courteous, Concrete, and Correct.

Why are the 7 Cs Important in Communication?

The 7 Cs are pivotal for clarity and understanding in communication. They ensure messages are concise, accurate, and well-structured, improving audience engagement, fostering trust, and preventing misunderstandings.

How much of communication is non-verbal?

A significant portion of communication is nonverbal. Studies suggest that around 90% of communication is nonverbal, but this number varies depending on the context and type of interaction. Nonverbal cues include body language, tone of voice, and facial expressions, which are crucial in conveying emotions and intentions.

Who Created the 7 Cs of effective Communication?

Professor Scott M. Cutlip and Allen H. Center published “Effective Public Relations“ in 1952. It was the first textbook about public relations and later introduced the 7 Cs of communication.

How can one achieve conciseness in communication?

You can achieve conciseness in communication by keeping your message brief and accurate based on facts. You must avoid using filler words and unnecessary phrases.

How do the 7 Cs of communication improve business communication?

The 7 Cs of communication can be applied to various forms of business communication. You can practice them in speech, text messages, meetings, emails, or seminars. They help businesses ensure a proper and accurate exchange of information.

Can the 7 Cs of communication be applied to both written and verbal communication?

The 7 Cs of communication can be applied to verbal and written communication. They help deliver clear and effective messages in interpersonal and business communication.

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