Touch Base Email Alternatives
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According to a survey by GetResponse, “Touch base” ranked third after Synergy and Teamwork as the least favorite business jargon term. Formerly, touch base was a common phrase used to get in touch with clients or possible customers. However, it is now seen as overused and somewhat irrelevant.
Well, though the term has lost its taste over time, the expression remains the same and is of great worth. So, let’s learn other “touch base” email alternatives to use and ultimately increase the response rate.
"Touch Base" Email Definition
In simple terms, if an email contains the phrase touch base, then the sender is trying to get in touch with you. There might be many reasons behind that. It could be to sell you their product, set up a meeting, ask for information or collaborate.
Moreover, touch base also has its own set of variations. For example, if someone has mailed “just touching base with you,” it means they are just reconnecting or following up on something they formerly proposed. While, “let’s touch base” means let's meet up.
Top 10 Touch Base Email Alternatives
As stated earlier, touch base has lost its shine, and many no longer perceive it for what it was previously. What’s more, touch base is a baseball term commonly known only to the American audience. So, people from other nations may not understand what you are trying to say.
Nonetheless, do not worry, as we present multiple alternatives for touch base emails here.
1. Share an Important Resource
At times, instead of offering services, send your prospect a valuable resource. It can be anything interesting: a blog post/article, research finding, white paper, infographics, podcast, interview, eBook, or anything related to their industry. It gives you a topic to discuss when catching up physically and breaks the ice beforehand.
2. Show Enthusiasm in Their Business
Everyone appreciates acknowledgement. Keep in mind what your possible client is involved in alongside how their company is advancing in the market. Mail them wanting to know about their progress and if there is anything they need assistance with, reminding them what you can offer.
3. Use Humor/Tell a Joke
“Laughter is the best medicine” and can be implemented in business as well. Do something different by sending a humorous joke or pun related to your customer's work field instead of the same old boring texts. It is memorable and helps you stand out from the competitors, increasing the chances of getting a response. Furthermore, you can be even more creative by creating and sending what folks these days call, a meme.
4. Congratulate on Their Achievement
In this era of social media, everyone is connected with one another. So, whenever you see someone updating about some achievements, professional or personal, like getting a promotion, publishing a product or article, or even sharing marital vows, reach out by congratulating them, implying you are also invested in their well-being with utmost concern.
5. Recall Your Previous Meeting
Another “touch base” email alternative is recalling your previous meeting. It is feasible only if you have already met with clients and had pleasant interactions. Mail them, bringing up topics that you have gone through or talked about. This will allow you to move the conversation more casually and go through the details again while offering more.
6. Provide a Helpful Advice
As you might already know, a touch base email basically means to catch up. However, many might not be that much interested in such emails. So it is better to connect alternatively. After learning about their goals, offer helpful advice gently and respectfully without disregarding their business efforts.
7. Seek Information
Not all emails are sent to sell products/services or for a follow-up. There may also come a time when you need assistance. Rather than a touch base email, ask the recipient directly for their help, mentioning what you want to know and the reason behind it, while setting up a date to meet so they can give all the details you are looking for.
8. Talk About Common Challenges
It is a well-known fact that all companies face problems, and many experience similar troubles. One way to start a conversation is by discussing common challenges in the business. This shows that you know your stuff and are a veteran in the game, promptly broadening the chances of getting a reply.
9. Reconnect with Former Consumers
Touch-based emails are not just sent to clients and prospects. Sometimes, you need to contact the consumers who no longer deal with your firm. In place of touching base, ask them how satisfied they are with their new provider, the reasons behind not renewing or terminating the contract, and if they are looking for another change, showcasing how you can be helpful.
10. Send Your Client an Event's Invitation
Rather than being upfront about setting up a meeting, you can be discreet by sending your consumer an invitation to a networking event. It sounds more appealing and unsuspicious than scheduling a meeting directly. Catching up in a meeting allows you to interact face-to-face and get a genuine response.
If there is no possibility of traveling, a webinar is always a good option.
More to Touch Base Than Just Emails
Emails were alternatives to traditional mail, considering how fast they were. Nonetheless, everything has a time and eventually is taken over. Apart from sending your typical “touch base” emails, there are other things you can do.
Send instant messages via LinkedIn or any other application. Additionally, there is also the choice of phone or video calls for a quick response.
A Unified Communication Solution
As stated earlier, a touch base email simply means sending a message to contact with your consumers or possible clients. It could be for the first time or a follow-up text. While there are many alternatives to touch base emails, as mentioned above, they are slowly becoming a thing of the past.
Furthermore, there are also instances where sending a mail to pitch your idea becomes impossible because of its complexity. During such moments, a unified communication solution, like Calilio, can be your best choice. After signing up with the Voice over Internet Protocol (VoIP) provider, you can enjoy its unified callbox, a user-friendly platform from which you can easily send voice messages and texts while making both audio and video calls. The subscription packages are also low-cost and have tons of benefits like call recording, forwarding, routing, and more.
Frequently Asked Questions
Instead of saying touching base, what is another word for it?
There are many other touch base alternatives, like saying, “Let’s catch up,” ”Let’s schedule a meeting,” or “Call me when possible.”
How do you say touching base in an email?
An example of touching base in an email: Hello Mark, just touching base to see if you have gone through the details I sent you regarding our upcoming product.
What does touch base mean in professional terms?
In professional terms, touch base means to catch up, make contact or reconnect.
What is a professional way of saying touching base?
The Professional ways of saying “touching base” are:
- Let’s schedule a meeting
- I’ll follow up later
- I'm following up on
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