What Are 1300 Numbers? Everything You Need to Know

1300 area numbers

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1300 numbers offer a flexible, professional way for businesses across Australia to establish a nationwide presence without the overhead of physical locations in every state.

1300 numbers provide a unified point of contact that enhances customer interaction. These numbers allow you to route incoming calls to different departments based on the caller’s location or the time of the call. As such, every customer call through the 1300 number becomes an opportunity for growth and satisfaction.

What Are 1300 Numbers?

1300 numbers are ten-digit inbound numbers available for businesses across Australia to offer customers a single, national point of contact. These numbers are highly versatile; they allow redirecting calls to one or multiple locations, depending on the business’s operational structure. It helps businesses establish a professional image, enhance customer service, and enable a cost-effective approach to managing inbound calls.

How Do 1300 Numbers Work?

1300 numbers operate using a call routing system that allows businesses to manage incoming calls effectively, regardless of their location in Australia.

  1. Call Initiation
    When a customer dials a 1300 number, the call is first connected to the public switched telephone network (PSTN) or a mobile network. This network recognizes the 1300 number as virtual, distinct from geographical landline numbers.
  2. Call Routing
    The PSTN network directs the call according to predefined rules set by the 1300 number service provider. These rules can be customized based on the business requirements, including geographical routing, time-based routing, or distributing calls evenly across different departments. 
  3. Call Connection
    After routing, it forwards the call to the designated receiving number. Depending on the business’s setup, this number could be a landline, mobile phone, or virtual phone number.

Types of 1300 Numbers

There are two types of 1300 numbers in Australia - Standard and Premium, each tailored to fit different business needs and marketing strategies.

Standard 1300 Numbers

Standard 1300 numbers are allocated randomly, offering the fundamental advantage of a unified contact point for businesses nationwide. These cost-effective numbers enable companies to establish a professional image without needing specific number sequences.

Premium 1300 Numbers

Premium 1300 numbers are available with memorable sequences that spell out a brand’s name or a relevant word. These numbers are easier for the customers to remember and also serve as a strategic marketing tool. It maximizes your marketing impact and helps you stand out in a crowded market.

Why Does Your Business Need 1300 Numbers?

You should get 1300 numbers for your Australian business to improve customer service, marketing reach, cost efficiency, and brand visibility.

Improve Customer Service

Customers can call your 1300 business number at the local rate, regardless of location. Contacting your business for support, inquiries, or feedback becomes easier. It increases customer satisfaction and loyalty, fostering a positive image and trust in your brand.

Improve Marketing Strategy

1300 numbers are a powerful tool in bolstering your marketing efforts. They are easy to remember; you can use them in campaigns across various media for lasting impressions. Furthermore, they allow for call tracking and analytics, enabling you to measure marketing strategies’ effectiveness and make data-driven decisions.

Cost-Effective Communication Solution

Using 1300 numbers, you can use a single contact number instead of multiple lines for different locations. It significantly cuts down on your overhead costs. Moreover, these numbers offer scalability. It allows your business to expand its reach without spending much in a telecommunication setup.

Increased Brand Recognition

You can select a memorable 1300 business number that aligns with your brand identity. Such numbers make it easier for customers to recall your contact details and boost visibility and accessibility. It increases customer engagement and loyalty, setting your business apart in a competitive marketplace.

Streamline Operational Efficiency

Advanced call routing options in 1300 numbers enable you to effortlessly direct the calls to the appropriate department or geographic location. It reduces response times and improves the overall customer experience. Additionally, this system can adapt to the changing needs of your business. You can easily adjust your communication infrastructure to meet your business growth.

Can You Call 1300 Numbers From Abroad?

You can call 1300 numbers from selected countries outside Australia, subject to local service provider policies.

Some popular countries from which most 1300 number service providers allow calls to 1300 numbers include:

  • United States
  • Canada
  • United Kingdom
  • New Zealand
  • Singapore
  • Hong Kong
  • Japan
  • South Korea
  • Germany
  • France

How To Call 1300 Numbers From Overseas?

To call 1300 numbers from overseas, dial your country’s exit code, then Australia’s country code, 61, followed by the 1300 phone number.

The starting exit code depends on the country you are dialing from. For instance, if you’re calling from the United States, the exit code is ‘011’. So, if you’re trying to reach a 1300 number in Australia, such as 1300 123 456, you would dial 011 + 61 + 1300 123 456.

How Is the 1300 Number Different From the 1800 Number?

Calling an 1800 number in Australia is generally free for the caller, whereas calling a 1300 number incurs charges at a local rate.


1300 Numbers

1800 Numbers

Call Cost to Caller

Charged at local rates in Australia

Free for the caller in Australia

Cost to Business

More cost-effective for the business

Higher, as the business absorbs all call costs

Setup and Maintenance

Easy setup, installation, and maintenance.

Complex setup, installation, and maintenance.

Ideal For

Cost-effective customer communication

Maximizing customer convenience and support


Professional and accessible

Highly customer-focused and service-oriented


Broad across various industries

Typically, for customer service and support lines


1300 numbers offer a perfect blend of accessibility, affordability, and professionalism for your business in Australia. It allows your customers to call at local rates, which improves accessibility and encourages communication. Furthermore, it elevates a business’s image, suggesting a broad, professional reach across Australia.

Calilio simplifies acquiring a 1300 number with an easy, fast process. As a leading VoIP service provider, we ensure you can quickly integrate this valuable tool into your business operations in Australia. Contact us today.

Frequently Asked Questions

Is a 1300 number a free call?

1300 number is not a free call. Local rate charges apply if you are calling from a landline, but if you are calling from a mobile, you are charged according to the carrier rates.

How do I get a 1300 number?

To get a 1300 number, purchase it from Calilio, a renowned virtual phone number provider in Australia. When you purchase it from Calilio, you can see the available 1300 numbers before adding them to your cart at a cheap price.

Who uses 1300 numbers?

All businesses, whether large or small, in Australia use 1300 numbers. A company with a 1300 number no longer needs multiple business numbers.

What is a 1300 number used for?

A 1300 number is used to receive customer calls. The number is routed to an answering point using the call management function.

How Much Does a 1300 Number Cost?

The cost to purchase the 1300 number depends on the service provider. Typically, most service providers offer it at a $7-$20 per month plan.

Why are 1300 numbers so expensive?

When you dial the 1300 number from the landline, you’re charged with the local rate. Generally, the service providers determine these rates, and some providers have more expensive rates than others. It depends on several factors like additional features, call location, and service plan.

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