10 Best SMS Marketing Platforms for Small Businesses to Boost Engagement

SimpleTexting, Textmagic, Textedly, SlickText, Sakari, Attentive, and Privy are some of the best SMS marketing platforms for small businesses.

SimpleTexting is one of the commonly used SMS marketing platforms by small businesses. This is because it offers a simple way to run SMS marketing campaigns without dealing with complex tools. It further allows you to reach customers through text messages for promotions, updates, and reminders, while also supporting basic two-way communication when replies are needed.The platform is designed to help you build or manage a contact list and send bulk messages with minimal setup. Additionally, you get to use the automation features that make ongoing SMS outreach easier to manage.

Best For: Small businesses looking for a straightforward SMS marketing platform that focuses on usability rather than advanced customization.

Key Features

• API & Integrations: Connect SimpleTexting with external tools and systems to support custom workflows and data syncing.
• AI Message Writing: Use AI assistance to create SMS content faster with minimal manual effort.
• Team Inbox: Collaborate with team members through a shared inbox for managing conversations.
• Rollover Credits: Unused message credits are added to the next month.

Pricing

• Local Number: Starting at $39 per month
• Toll-Free Number: Starting at $29 per month
• Dedicated Short Code: Contact customer support

Textmagic is among the top SMS marketing platforms for small businesses as it offers a reliable way to manage ongoing text-based outreach without advanced setup. Moreover, the platform is often used by companies that need to deliver time-sensitive messages and maintain customer communication.Additionally, it provides features like scheduled messaging and basic automation to help you maintain consistent communication. Likewise, Textmagic also provides a shared inbox for handling replies, making it easier for teams to manage conversations.

Best For: Businesses looking for an SMS marketing platform with a focus on reliability and control.

Key Features

• Zapier Integrations: Connect with over 1,000 apps to automate SMS workflows across platforms.
• Pay-as-You-Go Pricing: Send messages without long-term contracts or fixed monthly commitments.
• Opt-Out Management: Automatically manage unsubscribe requests to stay compliant with regulations.
• AI Replies & Templates: Speed up responses and message creation using AI-powered tools.

Pricing (Pay-as-you-go)

• Local Number: Starting at $44.5 per month
• Toll-Free Number: Starting at $34.5 per month
• Bring Your Own Carrier (BYOC): Starting at $5

Textedly is a text message marketing platform built for businesses that want to run interactive, action-driven SMS campaigns. It enables organizations to collect payments, request customer reviews, and gather feedback directly through text messages. Plus, the platform supports keyword-based opt-ins, conversation triggers, and automated messaging to create more personalized subscriber interactions.Furthermore, you can send rich-formatted and extended-length SMS messages, as well as receive inbound multimedia content such as photos and documents. Textedly also includes tools for birthday messaging, text voting, and subscriber data enrichment to improve targeting.

Best For: For teams looking to use SMS as a two-way engagement and conversion channel rather than just a broadcast tool.

Key Features

• Unlimited Contacts: Store and message unlimited subscribers without extra contact-based charges.
• Drip Campaigns: Send automated, recurring messages to engage subscribers over time.
• Free Inbound SMS: Receive replies from customers without being charged for incoming messages.
• Campaign Analytics: Track delivery and engagement metrics to evaluate campaign performance.

Pricing (Per Month)

• Free: includes 50 text messages
• Basic: $29 with 500 messages and 1 custom keyword
• Bronze: $49 with 1,000 messages and 1 custom keyword
• Plus: $79 with 2,000 messages and 2 custom keywords
• Enterprise: $125 with 3,500 messages and 3 custom keywords
• Elite: $169 with 5,000 messages and 4 custom keywords
• Business: $299 with 10,000 messages and 6 custom keywords
• Silver: $420 with 15,000 messages and 7 custom keywords
• Premium: $599 with 25,000 messages and 10 custom keywords
• Pro: $720 with 35,000 messages and 13 custom keywords
• Gold: $1,020 with 50,000 messages and 15 custom keywords
• Platinum: $1,920 with 100,000 messages and 20 custom keywords
• Diamond: $,2760 with 150,000 messages and 20 custom keywords
• Champion: $3,599 with 200,000 messages and 50 custom keywords
• Legend: $5,520 with 300,000 messages and 100 custom keywords

SlickText is included among the top SMS marketing platforms for small businesses that want to treat text messaging as a structured marketing channel. This is because it emphasizes building and managing permission-based SMS subscriber lists instead of focusing just on basic outreach. With SlickText, you can create more organized SMS campaigns supported by multi-step customer journeys, rather than relying only on messages.

Additionally, the platform offers targeted messaging, allowing you to segment audiences and tailor campaigns based on customer behavior. With built-in analytics designed to evaluate campaign performance and engagement trends, it helps you refine your SMS marketing efforts over time.Best For: Teams that want an SMS marketing tool with greater control over audience growth and campaign structure.

Key Features

• MMS Messaging: Send images, GIFs, and videos to create more engaging SMS campaigns.
• Audience Targeting: Segment subscribers to deliver more relevant and personalized messages.
• A/B Testing: Test different message variations to optimize campaign performance.
• Team Collaboration: Manage one-on-one conversations with tags, statuses, and shared access.

Pricing (Per Month)

• $29 with 500 credits
• $49 with 1,000 credits
• $79 with 2,000 credits
• $129 with 3,500 credits
• $169 with 5,000 credits
• $319 with 10,000 credits
• $579 with 25,000 credits
• $939 with 50,000 credits

EZ Texting is among the top choices for small business owners who need to build and grow a customer list quickly without dealing with complex software. With tools like QR code opt-ins, embeddable signup forms, and custom keywords, you can start collecting subscribers in minutes from in-store foot traffic or social media.
The platform also stands out for its contact management capabilities, like detailed segmentation and smart contact cleaning to maintain list quality over time. Along with basic features, it supports advanced messaging options such as Rich Communication Services (RCS), Multimedia Messaging Service (MMS), and dedicated 10-Digit Long Code (10DLC) numbers.

Best For: Organizations that need more flexibility in how messages are delivered. 

Key Features

• Multiple Number Types: Choose from local, toll-free, or short code numbers based on your needs.
• Text-to-Landline: Send and receive text messages using existing landline numbers.
• Compliance Tools: Built-in features help manage consent and regulatory requirements.
• Multilingual Texting: Translate messages automatically using AI to reach customers in different languages.

Pricing (Per Month)

• Launch: $25 with a local number, 500 monthly credits, and $0.04 for overage credits
• Boost: $75 with a local high-volume number, 500 monthly credits, and $0.035 for overage credits
• Scale: $125 with a local high-volume, high-speed number, 500 monthly credits, and $0.03 for overage credits
• Enterprise: $3,000 with a dedicated short code, 200K monthly credits, and $0.01 for overage credits

Sakari is positioned as an SMS marketing platform built for small and mid-sized businesses that want to improve conversions through more structured messaging. In addition to SMS and MMS, Sakari emphasizes managing messaging channels from a single interface, which can simplify outreach for growing teams.Moreover, Sakari supports trigger-based automated campaigns and includes a visual, drag-and-drop builder to help you design messaging flows. It also provides detailed link tracking and campaign reporting with exportable data, making it easier to measure performance.

Best For: Businesses that communicate with audiences in various regions, as it supports international SMS messaging across multiple countries.

Key Features

• Automated Messaging: Trigger SMS campaigns based on customer actions or events.
• International SMS: Send messages to customers in over 100 countries from one platform.
• Centralized Inbox: Manage all incoming and outgoing SMS conversations in one place.
• Link Tracking: Shorten URLs and monitor engagement through detailed tracking.

Pricing

• Standard Plan: Starting at $25 per month with 823 messaging segments and $0.0304 for additional segments
• Enterprise Plan: Contact the customer care

Klaviyo is primarily a Customer Relationship Management (CRM) platform for Buyer-to-Consumer (B2C) brands, which offers SMS marketing as part of a broader engagement strategy. In particular, it allows you to run SMS campaigns alongside email and other channels, with coordinated messaging across customer interactions.
Additionally, it offers SMS personalization powered by a centralized customer data platform, which uses real-time behavior, events, and engagement data to categorize audiences and tailor messages. In addition, Klaviyo provides multi-channel attribution reporting that shows how SMS contributes to conversions.

Best For: Businesses in need of SMS marketing that connects to customer data and omnichannel automation.

Key Features

• Two-way SMS: Enable real-time conversations between your business and customers.
• AI SMS Automation: Use AI-driven agents to handle FAQs and automated responses.
• SMS Reporting: Measure how SMS campaigns perform with channel-specific analytics.
• Optimized Sign-ups: Improve SMS list growth using AI-powered signup optimization.

Pricing (For Email+SMS)

• Starts at $20 per month with 5,000 emails and 150 message credits

Attentive is an AI-powered SMS and email marketing platform designed primarily for retail and e-commerce businesses. The platform supports promotional, transactional, and conversational SMS and MMS messaging. At the same time, it emphasizes reliable message delivery, even during high-traffic or peak sending periods.Additionally, Attentive applies AI to help optimize SMS content and improve delivery. Therefore, campaigns remain relevant without requiring constant manual adjustments. Moreover, the platform focuses on reaching high-intent website visitors to grow SMS lists more effectively.

Best For: Teams that need consistent message delivery and clear visibility into how their SMS campaigns perform over time.

Key Features

• Keyword Interactions: Let subscribers engage with your brand through keyword-based texting.
• Compliance Management: Built-in consent tools help maintain regulatory compliance.
• Native Integrations: Connect with 100+ platforms for seamless data and campaign syncing.
• Strong Support: Get dedicated onboarding and 24/7 customer support for any technical issues.

Pricing

• The pricing is not displayed on the website. So, you can contact their customer support for pricing details.

Privy is one of the SMS and email marketing platforms designed for ecommerce brands that want to manage customer communication. You can use it to run SMS campaigns alongside email, allowing you to coordinate promotions, reminders, and follow-ups from a single platform. Additionally, it helps you grow your SMS subscriber list through on-site opt-in forms that capture visitor intent at different stages of the customer journey.
It also offers access to basic automation tools that let you send timely messages based on customer actions, such as sign-ups or purchases. Moreover, the platform provides performance insights to track how your SMS campaigns contribute to engagement and revenue.

Best For: Businesses that want to use SMS marketing as part of a broader ecommerce-focused communication setup.

Key Features

• Automation Builder: Create SMS workflows using a visual, no-code automation tool.
• Revenue Attribution: Track how SMS campaigns contribute to ecommerce revenue.
• Shopify Integration: Sync customer and order data directly with Shopify.
• Deliverability Monitoring: Monitor real-time SMS delivery and performance metrics.

Pricing

• SMS only: Starting at $199 per month with a segment price of $0.007/SMS
• Email + SMS: Starting at $30 per month with 1,500 emails and 250 free SMS credits

Textdrip is amongst the best SMS marketing platforms built for businesses that rely on automated text-based outreach and lead nurturing. Using the platform, you can run structured drip campaigns that deliver timed, sequential messages without constant manual involvement. At the same time, the platform supports bulk messaging and basic two-way conversations, allowing replies when engagement is needed.
One of its notable capabilities is the Bucket system, which automatically assigns new leads to predefined SMS campaigns so follow-ups happen faster. To protect deliverability, Textdrip includes tools such as landline filtering, Do Not Call (DNC) checks, and Application-to-Person (A2P) compliance support.

Best for: Teams that depend on automation-heavy SMS workflows.

Key Features

• Drip Campaigns: Automate follow-ups with scheduled, sequential SMS messages.
• Compliance Screening: Check contacts against DNC lists to protect deliverability.
• Extended Messages: Send longer SMS messages without splitting conversations.
• Smartphone Access: Manage campaigns on the go using iOS and Android apps.

Pricing (Per Month)

• Spark Starter: $19.99
• Growth Gear: $34.99
• Elite: $74.99

When choosing an SMS marketing service for your small business, focus on reliable message delivery, essential features like automation, and easy integration with your existing tools. Also, make sure it fits your budget and can scale as your business grows.

• Compliance & Deliverability: Before anything else, ensure the service follows SMS regulations such as the Telephone Consumer Protection Act (TCPA), Cellular Telecommunications Industry Association (CTIA), and A2P 10DLC. Built-in compliance tools help manage opt-ins, opt-outs, and consent automatically, while strong deliverability ensures your messages actually reach customers without carrier filtering or blocking.
• Core Features: A reliable SMS marketing platform should cover essentials like automation, message personalization, and two-way messaging. Additionally, support for MMS allows richer communication, while ready-made templates simplify campaign setup and reduce manual effort.
• Integrations: Platforms that connect with CRMs, ecommerce systems, and marketing software make it easier to sync contacts, trigger messages, and maintain consistent communication across channels. So, check if the platform offers integration with tools that you need for smoother operations.
• Analytics & Reporting: Clear reporting helps you understand what works and what doesn’t. Therefore, look for platforms that provide insights into delivery rates, responses, engagement, and campaign performance so adjustments can be made based on real data.
• Scalability: As your business grows, the platform should scale with it. This includes handling larger contact lists, higher message volumes, additional team access, and expanded features without forcing a complete platform switch.
• Support & Reliability: Responsive customer support and platform stability are often overlooked but critical. This is because reliable uptime and accessible support channels help resolve issues quickly, especially during time-sensitive campaigns.
• Pricing: The cost structures vary widely across platforms. So, it’s crucial to understand how costs are calculated. For instance, prices can vary based on contacts, message volume, destination country, or message type. So check if the platform aligns with your budget and usage over time.

SMS marketing tools play a vital role for small businesses by giving you a direct, reliable, and cost-effective way to reach customers. With higher open rates and faster engagement than traditional channels, you can deliver timely promotions, reminders, and updates. This allows you to maintain consistent communication without draining your time or marketing budget.

Choosing the right SMS marketing platform depends on your business goals, message volume, budget, and growth plans. You should also consider factors such as compliance, deliverability, automation, integrations, analytics, and scalability. Evaluating these elements carefully ensures the platform continues to support you as your business grows.