A Beginner’s Guide to Sales Team Outsourcing

Sales team outsourcing involves hiring an external provider or organization to handle specific sales-related functions such as lead generation, market research, and customer relationship management services.

Sales outsourcing increases sales performance without the long-term commitment of a full-time internal team while keeping the operational cost low. It enables businesses to focus on their core activities while relying on outsourced sales teams​ to drive revenue and build strong customer relationships.

Outsourcing for sales helps businesses access specialized resources, flexibility, and cost savings that help them stay competitive in the market while focusing on core goals.

Outsourcing a sales team helps reduce expenses related to recruiting, training, and maintaining an in-house team. Also, a survey suggests that “businesses can save up to 70% on labor costs using an outsourced team.” This indicates that firms can save on overhead expenses, such as salaries and benefits while accessing a skilled sales team tailored to their needs.

Outsourcing provides the flexibility to scale sales efforts “up or down” based on market demand. This adaptability allows businesses to respond quickly to changes without the long-term commitment of maintaining a large sales team.

Outsourced sales providers bring industry-specific knowledge and experience that can improve sales strategies. Through this step, companies gain access to skilled professionals trained in the latest sales techniques and best practices.

With a third party managing sales activities, companies can concentrate on their core business functions. It allows internal teams to focus on product development, customer service, and other essential areas that drive growth.

The first step to outsourcing sales teams is identifying your needs and choosing the best service provider. Then, you can set strategies and implement the planning to generate more leads and sales.
 

1. Identify Your Sales Needs: Determine what you want to achieve, such as generating more leads, improving conversions, or expanding into new markets.
    
2. Choose a Provider: Pick a partner that fits your needs. Look for experience in your industry, the right team, and the tools they use.
    
3. Set Clear Goals: Agree on specific targets, such as which markets to focus on, key performance indicators (KPIs), and what success looks like.
    
4. Put the Plan into Action: Work with your provider to set up the sales strategy, train the team, and integrate the necessary tools.
    
5. Monitor and Improve: Track progress, check results against your KPIs, and adjust strategies as needed.
    
6. Review and Scale: After seeing success, evaluate the results and consider growing the partnership or expanding the sales team.

Outsourcing sales management is a practical solution for businesses seeking to boost sales performance without the complexity of managing their own team.
 

• Startups: Outsourcing sales allows new businesses to focus on product development and branding while a professional team handles customer acquisition and lead generation.
• Small and medium-sized businesses: SMBs often need more resources to hire a dedicated sales department. Outsourcing allows them to maintain strong sales while lowering operational costs.
• Companies Looking to Expand: Expanding into unfamiliar markets can be risky and resource-draining. Outsourcing sales to a partner with experience in the target market helps businesses navigate these new areas effectively and with less risk.
• Businesses with Seasonal Demand: Due to high traffic, businesses with limited staff may need help generating more sales during seasonal demand. Hence, outsourcing provides extra support during these peak times, leading to more sales.

Here are our top five picks for sales outsourcing companies.
 

• SalesNash
• CloudTask
• Operatix
• CIENCE
• JumpCrew

SalesNash is a lead generation agency that partners with companies in SaaS, software development, recruitment, and other key industries to enhance sales and marketing efforts. Their service offerings include:
 

• Virtual assistant support.
• Inbound marketing.
• Tailored sales strategy development.

SalesNash is recognized for its client-centered approach, delivering scalable solutions that align with the client's unique needs and business goals. With a strong 4.9 out of 5-star rating on G2 Crowd, SalesNash has established itself as a reliable partner for businesses looking to boost their lead generation and close more deals.

CloudTask is a sales outsourcing company dedicated to helping SaaS businesses grow with tailored sales solutions. Their service offerings include:
 

• Recruiting and managing dedicated sales teams.
• Providing end-to-end sales support for efficient business expansion.

CloudTask has established a global presence with offices in Miami, Colombia, London, and the Philippines, serving clients worldwide. It is known for its commitment to client success and holds a strong 4.9 out of 5-star rating on G2 Crowd, making it a trusted partner for companies looking to enhance sales efficiency and achieve growth goals.

Operatix is a B2B sales outsourcing company known for accelerating sales for technology businesses. Their service offerings include:
 

• Lead generation.
• Account-based marketing.
• Sales program execution.

Operatix focuses on industries such as cybersecurity, big data analytics, infrastructure, and cloud services. It has partnered with major clients like Oracle, Adobe, Google, Airbnb, and Symantec. With offices in Singapore, San Jose, Dallas, and London, Operatix serves clients worldwide and has a 4.6 out of 5-star rating on G2 Crowd.

CIENCE is a sales outsourcing company known for its data-driven approach to boosting sales. Their service offerings include:
 

• Lead generation.
• Sales development.
• Market research.

It combines a skilled Sales Development Representative (SDR) team with proprietary software to improve sales efficiency across multiple industries, including B2B, IT, marketing, manufacturing, financial services, software development, biotechnology, education, and e-learning. CIENCE was founded in San Francisco, California, and has gained the trust of major clients such as Google, Uber, Okta, Yamaha, and Microsoft.

JumpCrew is a sales outsourcing company that integrates sales and marketing to streamline the sales process. Their service offerings include:
 

• Sales outsourcing.
• B2B sales team development.
• Customer relationship strategy building.

JumpCrew’s approach enhances lead generation and fosters stronger, long-term customer relationships. Based in Nashville, Tennessee, JumpCrew operates across the USA, delivering customized solutions for diverse business needs. As clients trust it in multiple industries, JumpCrew is committed to helping businesses increase revenue and drive customer engagement.

Sales team outsourcing provides businesses with an efficient way to boost sales by partnering with external experts who manage key sales functions. It allows companies to access specialized skills, advanced tools, and flexible scaling options without the expense of an in-house team.

Whether you're building your own team or outsourcing, Calilio improves sales by using CRM integration to sync customer data, track interactions, and help you follow up personally. Additionally, it automates your call process, making customer outreach faster and more efficient, generating more leads. Sign up today!

Complete outsourcing is when a company hires an external provider to manage entire business functions, such as sales, customer support, or IT, rather than handling these internally.

Yes, many companies outsource sales teams to gain specialized expertise, reduce costs, and scale their sales efforts without needing a full-time, in-house team.

Sales outsourcing is ideal for businesses looking to expand quickly, enter new markets, or improve sales efficiency without the cost and time of building an internal sales team.

The cost of sales team outsourcing varies based on factors like provider expertise, services offered, and the level of involvement required. Fees may range from a few thousand to several thousand per month.

To choose the right sales outsourcing partner, look for providers with relevant industry experience, a proven track record, client testimonials, and services that align with your business goals and budget.