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Call Routing for Faster, Better Customer Connections
Route incoming calls automatically to the right agent or department using predefined rules that match the caller's needs. Direct every call to the most appropriate department without manual transfers.

Telephony Partner of 1000+ Businesses Worldwide
Get Virtual Numbers Equipped with the Call Routing Feature
Buy virtual phone numbers from 100+ countries with built-in call routing features. Set up a custom call flow for incoming calls, direct callers to the right team, and handle customer conversations efficiently.
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Also, you can port your existing number to Calilio, and use the number for outbound calling — Port Your Number Now!

How to Set Up a Call Routing on Calilio?
To set up call routing on Calilio, first sign in to your account and go to Number Settings. From there, select Call Flows and define how incoming calls should be handled and assign that flow to your number or number group.
Get StartedStep 1
Create your Calilio account and log in to the dashboard.
Step 2
Purchase a new virtual number or port your existing business number.
Step 3
Go to Numbers, click the three-dot menu next to your number, and select Number Settings.
Step 4
Go to Call Flows and click Create New Flow in the top right corner.
Step 5
Name your flow and click Save.
Step 6
Click the three dots on your created flow and select Edit Number Flow or Assign Number Group.
Step 7
In Edit Number Flow, configure incoming call settings such as business hours, after-hours flow, Interactive Voice Response (IVR), call forwarding, voicemail, greeting message, caller ID, and ring duration. Enable options like call recording, missed call email alerts, and call transfer announcements if needed.
Step 8
In the Assign Number Group, connect the call flow to your number or number group to activate call routing.
What is Call Routing?
Call routing is a telephony feature that automatically directs incoming calls to the right person, team, or department based on predefined rules. Instead of manually transferring calls, the system routes them using rules such as caller input (like pressing a number in a menu), time of day, agent availability, location, or call priority.
Businesses use call routing to improve response time, reduce missed calls, and ensure customers quickly reach the appropriate support. It helps streamline communication workflows, increase team productivity, and deliver a better customer experience by connecting callers to the right destination without delays.

How Does Call Routing Work?
Call routing works by automatically directing incoming calls to the appropriate person, team, or destination based on predefined rules set in a business phone system. When a call comes in, the system quickly checks conditions such as IVR menu selection, time of day, agent availability, or call priority to decide the best path.
After evaluating these factors, the system sends the call to the most appropriate agent, department, or queue. If the chosen destination is busy or unavailable, the call is automatically redirected to another available agent or backup option, ensuring the caller is always connected without delay.


What are the Benefits of Call Routing for Your Business?
Call routing helps businesses handle incoming calls in an organized way by automatically directing customers to the right agent, team, or department. It reduces delays, improves call handling and helps support teams respond more efficiently to enhance customer experience.
Enable Smart Call Distribution
Calls can be routed based on rules like time of day, language, caller type, priority level, or agent skill, so calls reach the most suitable destination.
Support Business growth
Enhance Customer Experience
Reduce Missed Calls
Where Can You Use Calilio’s Call Routing?
Integrate Calilio with CRM & Business Tools
Integrate your business phone system with CRM and other business tools to keep all call data and customer records in one centralized place. Manage customer interactions, reduce manual handling, and ensure smooth communication without switching between systems.
Zapier
Automation
Pipedrive
CRM
Pabbly Connect
Automation
LeadHeed
CRM
HubSpot
CRM
Salesforce
CRM
Mailchimp
Marketing
Crisp
Customer Support
Zendesk
Helpdesk
Request Integration
Best Practices for Call Routing
A well-designed call routing strategy helps businesses handle incoming calls by directing them to the most appropriate agent or department. When routing is properly configured, it reduces wait times, improves first-call resolution, and ensures customers receive timely support.
Do's
Set clear routing rules based on business hours and department roles.
Use IVR menus to guide callers to the right destination quickly and accurately.
Distribute calls evenly among agents to maintain productivity and avoid overload.
Create backup routing paths to handle calls when agents are busy or unavailable.
Review call flow performance regularly to improve efficiency and customer experience.
Don'ts
Don’t route calls without a clear structure or defined workflow.
Don’t create overly complex IVR menus that confuse callers.
Don’t ignore peak call times when setting routing strategies.
Do not make callers wait too long before they can choose or reach someone.
Don’t leave calls without a backup route when no agent is available.
Affordable Pricing Plans for Businesses of All Sizes
Calilio offers flexible pricing plans designed to support businesses of every size. Starting at just $15 per user per month, you get access to essential tools like smart call routing, IVR menus, call queues, and time-based routing to manage incoming calls.
Standard Plan
- 200 minutes Outbound
- 100 minutes Inbound
- 100 SMS Outbound
- 100 SMS Inbound
$12 Per user/per month
billed annually at $144
Get Started with:
- User Limit: 10
- Free 1 Local NumberUS or Canada
- Free Bundled Calls & SMS (Saver Lite Package)
- Basic Realtime Dashboard

Premium Plan
- 1000 minutes Outbound
- 500 minutes Inbound
- 500 SMS Outbound
- 500 SMS Inbound
$28 Per user/per month
billed annually at $336
Everything in the Standard Plan, plus:
- CRM Integration
- Unlimited Users
- Live Call MonitoringComing Soon
- Free Bundled Calls & SMS (Saver Pro Package)
- Detailed Realtime Dashboard

Enterprise Plan
Custom
Everything in the Premium Plan, plus:
- Developer Support
- All Call Strategy Features
- Dedicated Account Manager
- Phone and WhatsApp Support

Frequently asked questions
Can call routing be customized?
Yes, call routing can be fully customized based on your business needs. You can set rules to direct incoming calls according to factors like business hours, agent availability, IVR menu selections, customer type, location, or specific departments. It ensures that each call is handled in an efficient way and reaches the right person immediately.
Can call routing be used after business hours?
Is call routing suitable for small businesses?

Still have questions?
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