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Custom Caller ID

Custom Caller ID | Mask Your Number and Display Another Number

Display your official business number on every outbound call. With Calilio’s Custom Caller ID, you can mask the phone numbers and control how your calls appear to the recipients. Showing a familiar local or branded caller ID improves answer rates and ensures consistent branding across all customer interactions.

Increase answer rates with recognizable caller IDs.
Hide your personal number and mask it with your business number.
Present a local identity in 100+ countries.
Maintain brand consistency across teams and campaigns.
custom caller ID feature icon for Calilio business phone system

Telephony Partner of 1000+ Businesses Worldwide

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Get Virtual Phone Numbers for Custom Caller IDs

Get virtual phone numbers for campaign-specific or department-based caller IDs. You can choose a local, mobile, or toll-free number from 100+ countries.

Your first US or Canadian number is free. Claim it today!

Some Numbers May Require Proof Of ID And Address Registration According To Local Laws.

Some Phone Numbers May Not Be Available Through This Search, As They Are Not Generally Offered To Customers. These Numbers Are Available On Order Request. Please Contact Support To Request Them.

Also, you can port your existing number to Calilio, and use the number for outbound calling —Port Your Number Now!

How to Set Up a Custom Caller ID on Calilio?

You can add and verify caller IDs from your dashboard, then assign them to your business numbers for outbound calls. You can also use external numbers as your caller ID.

Step 1

Create your Calilio account and access the dashboard.

Step 2

Purchase a new virtual number or port your existing business number.

Step 3

From the Settings menu, select Caller ID.

Step 4

Click Add a new Caller ID and enter the number you want to use as your caller ID.

Step 5

Calilio will provide a 6-digit verification code.

Step 6

Enter the code when Calilio calls you on that number—the number will be added as your caller ID.

Step 7

Go to My Numbers from Settings and select the caller ID (number) you want the receiver to see.

Step 8

After that, the new caller ID will be displayed on all your outbound calls.

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Call From Any Device

Create custom caller IDs and make calls with any device — desktop, smartphone, or tablet — ensuring your business identity stays intact wherever your team is calling from.

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Build Customer Trust

Display your verified business number on every call. With a familiar caller ID, customers instantly recognize your brand and trust your number to pick up the call.

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Strengthen Brand Identity

A custom caller ID unifies your outbound calls, and when paired with a power dialer and call disposition, it supports automated dialing and organized follow-ups for better sales efficiency.

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Increase Answer Rates

Showing familiar caller IDs boosts pickup rates and ensures more calls connect with customers, improving engagement and conversions.

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What is a Custom Caller ID?

A custom caller ID is a telephony feature that allows you to choose what phone number appears when making outbound calls. Instead of showing a personal line or random number, businesses can display their official local, mobile, or toll-free number.

With Calilio, you can assign caller IDs for teams, departments, or campaigns, ensuring every outbound call reflects your business identity.

illustration explaining what customer caller ID is for business callers

How Does Custom Caller ID Work?

When you make an outbound call, Calilio replaces your agent’s personal or default number with the custom caller ID you’ve assigned.

For example:

A sales rep calling prospects in New York can display your local New York number to increase pickup rates.

illustration showing how customer caller ID works in a business phone system

Integrate Calilio with CRM Tools

Calilio integrates with your CRM and business tools to keep every interaction consistent and trackable. Every call made with a custom caller ID is logged with the displayed number.

Zapier

Automation

Pipedrive

CRM

Pabbly Connect

Automation

LeadHeed

CRM

HubSpot

CRM

Salesforce

CRM

Mailchimp

Marketing

Krispchat

Sales Automation

Zendesk

Helpdesk

Request Integration

View all Integration
Keep in mind

Best Practices for Custom Caller ID

Caller IDs must align with departments or campaigns, and you should regularly review analytics to avoid misleading or outdated IDs.

Do’s

Use recognizable business numbers (local or toll-free) to build trust and improve answer rates.

Assign caller IDs by department or campaign to keep communication organized and trackable.

Regularly review call analytics to measure caller ID performance and optimize strategies.

Keep the caller ID consistent across teams to strengthen brand identity.

Dont’s

Don’t use misleading or spoofed numbers — it can damage trust and risk compliance issues.

Don’t change caller IDs too often, as it may confuse customers.

Don’t leave outdated caller IDs active across campaigns.

Select Plan

Calilio’s VoIP Pricing for Custom Caller ID

Custom Caller ID is available with Calilio’s premium VoIP plan that costs $35 per month ($28 per month on the annual plan) — no extra cost or add-ons required.

save 20% on Annual Plan

Standard Plan

$12
Per user/per month

$15 Save 20%

billed annually at $144

Ideal for solopreneurs, startups and small businesses venturing into affordable VoIP service.

Get Started with:

  • User Limit: 10
  • Free 1 Local Number
    US or Canada
  • Call Recordings and Storage
    Optional
  • Basic Realtime Dashboard

Premium Plan

$28
Per user/per month

$35 Save 20%

billed annually at $336

Leverage growing businesses and call centers with cost-effective VoIP solutions.

Everything in the Standard Plan, plus:

  • All Standard Plan Features
  • Unlimited Users
  • Advance Reporting
    Coming Soon
  • Live Call Monitoring
  • Detailed Realtime Dashboard

Enterprise Plan

Custom

Comprehensive VoIP plan for unmatched communication solutions for large businesses and enterprises.

Everything in the Premium Plan, plus:

  • Queue Call Back
    Coming Soon
  • All Call Strategy Features
  • Dedicated Account Manager
  • Phone and WhatsApp Support
Note: Your subscription only covers the plan and includes a complimentary $1 credit. Once this credit is used, you must load your wallet to make or receive calls/SMS. Phone numbers are billed separately. Please refer to the call and SMS rates for incoming and outgoing charges.
Q&A

Frequently asked questions

What is a VoIP caller ID?

A VoIP caller ID is the phone number or name displayed when you make a call over the internet. With Calilio, you can customize it to show your official business number instead of a personal line.

Can I display a local number for outbound calls?

Does custom caller ID work internationally?

Is it legal to use a custom caller ID?

Can I change caller ID per campaign or department?

What’s the difference between spoofing and custom caller ID?

Still have questions?

Can’t find the answer you’re looking for? Please chat with our friendly team.

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